CORE Media Strategies
Business Strategy
Why do you need a business strategy for video? Because video is expensive. It’s a big investment and it needs to produce big ROI. A video has a rare ability to capture people’s imaginations and emotions. Studies show viewers are anywhere from 64-85% more likely to buy after watching a product video. But a powerful video needs a team that can take your organization’s mission, goals and strategy and create a STORY that reaches your audience at its CORE. That requires strategy.
Another reason you need a strategy is that one video can get swept in the giant wave of marketing noise. But if you create a strategic presence in the video space, you become the source for information, education, entertainment and awareness in your industry. That’s powerful.
At CORE Media, our strategy begins with your strategy. Where are you going? Where do you want to be? What’s your business’s purpose and reason for existing? What do people hunger to know about your products, your industry? We want to find out what’s at your CORE and create compelling visual stories that make viewers into followers, consumers, promoters.
We do what CORE believes every business should do: Create Return on Investment through reaching customers at their CORE.