Ruben Cantu, the August Y Gen Entrepreneur, is founder of Austin, Texas-based CORE Media Enterprises, which brings socially underexposed issues to light.

Ruben joins Keeping Up with Gen Y to talk about how disruption of the status quo is necessary for young entrepreneurs to innovate and generate a system that can change the world. He also discusses how a healthy dose of curiosity can help turn business ideas into reality.

More about Ruben Cantu
Since high school, Ruben Cantu has been fascinated with multimedia. For more than 10 years, he has directed live television, produced large-scale media events as well as films. He founded Austin, Texas-based CORE Media Enterprises in response to a need to create thought provoking and empowering media. Its purpose is to bring socially aware and underexposed issues to light.

Through CORE, Ruben has completed production on several films that have gained national and international recognition. His first film, “Red Wednesday,” was nominated for a Student Academy Award. And recently he produced “Drama,” a short that has played at several national festivals including the Austin Film Festival and SXSW, winning best audience award.

Ruben graduated from The University of Texas at Austin with an undergraduate degree in Radio, Television, and Film, and a graduate degree in Technology Commercialization from the McCombs School of Business.